Click and collect is a growing shopping phenomenon that is rapidly gaining popularity with UK retailers and consumers alike.
Offering great products, excellent customer service and having a strong brand isn’t always enough to stand out on the high street anymore, the average 21st century customer also needs choice and convenience – and that’s exactly what click and collect services offer.
In fact, recent studies have shown that more than half of UK shoppers have picked up an online order from a shop or specified collection point. While delivery to a home or work address is still the UK’s most popular form of receiving orders made online, click and collect is growing in popularity because people are leading busier lives and it offers a level of flexibility that puts the individual in control.
Benefits to Retailers
But it’s not just consumers who love click and collect, more and more retailers are finding that offering click and collect services and other collection methods are helping them move towards a functioning omni-channel sales strategy – where orders can be fulfilled from more points along their supply chain regardless of where or how the order was placed. Many traditional high street retailers are even finding that an effective omni-channel strategy can help them compete against giant online specialists.
Britain is already leading the way in terms of individuals using click and collect services, with the overall market value expected to rise by 112% to £6.5 billion by 2018. However, over half of the InternetRetailing Top500 (IRUK 500) companies are still yet to offer any collection options despite this being considered a ‘game-changer’ by consumers and industry experts alike.
So what is the key to implementing click and collect effectively in your business? As our recent white paper entitled ‘Taming the E-tail Tiger’ explains “this requires secure storage and management of parcels, receipts, labels and scans, which adds to the cost and potential complications if the systems don’t work in harmony together. Organisation, efficiency and technology are imperative here.”
Read on to find out about the click and collect storage systems Link 51 can offer your business or click here or on the panel on the right to download the white paper in its entirety.
Click and Collect Lockers
We are experts in providing click and collect storage solutions for retailers in all sectors, from small independent stores to big high-street names and nationwide supermarkets.
Our click and collect lockers and cupboards are a particularly effective way of securely storing goods for your customers to pick them up at a time that suits them. They can be fitted in your warehouse, stockroom, shop floor, behind checkouts or at an offsite location, and come in various sizes, colours, finishes and with multiple locking options. Why not order stylish laminate models in a colour that matches your corporate branding? Managed by your staff, parcels and stock can be stored and managed for fast and efficient identification and picking once the customer calls to collect, reducing delays and improving the customer service experience.